Digitizing the ‘manufacturer to retailer’ value chain
Distribution companies in India play a critical role in facilitating the supply chain of fast-moving
consumer goods (FMCG). These companies tend to be local, subscale, and deficient in the use of
technology, with a focus on high-volume retailers. Smaller retailers suffer from a lack of access to
reliable supply chains which are dominated by traditional distribution Read more companies. Ripplr, a tech-
enabled logistics services provider and distributor of retail consumer products, addresses these issues
by digitizing the ‘manufacturer to the retailer value chain.’ The company leverages data to manage
demand and inventory for retailers and consumer brand manufacturers. Read less