Unnati has been conceptualized as a fintech based agri platform which aims to minimise the risks in farming and ensures much-needed transparency, in the farming business. The company’s mission to get farmers onto a single digital platform which nurtures farm entrepreneurship become their driving force and this has led to a creation of a holistic ecosystem for the farm entrepreneur. From Unnati banking services to crop-specific advisory, the brand reaches out to the farmer at every step of the farming lifecycle and works with them to create a sustainable future.