[Portfolio News] Ripplr secures $3M funding from Zephyr Peacock
Zephyr Peacock invests in small and medium sized enterprises operating across financial services, food and agriculture, and infrastructure ancillaries sectors. The Fund has invested in Ripplr, a tech-enabled logistics services provider and distributor of retail consumer products.
Click here to read the full article on ‘YourStory’
Below is an excerpt from the post that first appeared on YourStory on 19 January 2021:
Ripplr, a tech-enabled distribution and logistics ecosystem platform, has raised $ 3 million in Series-A funding from Zephyr Peacock India Growth Fund. Other investors include the Chand Family Office – Yukti and 3one4 Capital. The latter had invested in Ripplr in January 2020 along with Sprout Venture Partners.
Abhishek Nehru, Co-founder, Ripplr said, “The distribution network is mostly regional in nature, and the strength and consistency of operations is heavily dependant on each individual distributor. Consistency, penetration depth, and reliability became top priorities for brands in re-establishing their supply chain networks. At Ripplr, we plan to build a first of its kind tech platform which will enable authorised distributors with business, finance, analytics and operation support, and become India’s first asset lite and tech-led distribution company in next three years.”
Ripplr’s AI/ML-based distribution platform bridges the gap between brands and unorganised retail, solving for both distribution and information asymmetry.
Ripplr provides tech-enabled logistics and distribution services for consumer brands. The entire value chain consists of multiple stakeholders starting from the manufacturer and ending at the retailer, and there is no consistent piece of tech between all of them.